Sentinel Shields
PSYOP Planning Tools
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Target Audience Analysis (TAA)

Define and characterize the target population per FM 3-53 TAA methodology. Build a structured Target Audience Description (TAD) for planning use.

Country / Region
Population Segment
Vulnerability Factors (FM 3-53)

Check all factors applicable to the target audience:

Additional TAA Notes
Target Audience Description (TAD) Generator

Fill fields above, then generate a structured TAD paragraph suitable for PSYOP planning documents.

Generated TAD
TAD will appear here after generation...

Information Environment (IE) Assessment

Map the information landscape of the target area. Identify key communicators, media penetration, adversary activities, and trusted messengers.

Media Landscape
Key Communicators by Type
Adversary Information Activities
Trusted Messengers by Audience

Check who this target audience trusts most:

IE Assessment Generator
Generated IE Assessment
IE Assessment will appear here...

PSYOP Task Development

Build Supporting PSYOP Tasks (SPTs) and analyze the information environment using the SCAME framework per FM 3-53 doctrine.

Supporting PSYOP Task (SPT) Builder
Generated SPT Card
SPT Card Output
SPT Card will appear here after generation...
SCAME Analysis Framework

Use SCAME to analyze adversary or friendly information products. Evaluate each dimension:

S
Source
Who is sending the message? Is the source credible to the TA?
C
Content
What is the message? Is it accurate, believable, relevant?
A
Audience
Who is the intended audience? Are they the actual receiver?
M
Media
What channel? Does the TA have access? Is it the right medium?
E
Effects
What behavioral or attitudinal effect is intended or observed?
SCAME Quick Analysis
SCAME report will appear here...

Product Planning

Plan PSYOP series concepts, select appropriate media, develop themes, and complete product review checklists before dissemination.

Series Concept Planner
Media Selection Matrix

Select all media types appropriate for this series. Consider TA access and literacy.

Product Review Checklist

All boxes must be checked before product dissemination:

Checklist status: 0/10 complete

Intelligence Requirements

Define PSYOP-specific PIRs, track named areas of interest, and manage pre/post indicators for effectiveness assessment.

PSYOP Priority Intelligence Requirements (PIRs)

Define what intelligence the PSYOP team needs to accomplish TAA and MOE collection:

Open Source Tools
GDELT Project

Monitors world media and events in real time. Useful for tracking narrative spread and conflict escalation indicators.

Google Trends

Track search interest by topic, region, and time. Useful for identifying what information the population is seeking.

Media Cloud / OSINT Tools

Media Cloud tracks millions of news articles globally. Complement with CrowdTangle alternatives (Brandwatch, Meltwater) for social media tracking.

Army Intelligence Resources
→ INSCOM   → OSINT Overview
Named Areas of Interest (NAI) Tracker

Track geographic or population-based areas where information collection is prioritized:

NAI ID Description PIR Supported Collection Asset Status
Pre / Post Indicator Pairs

Define baseline vs. target conditions to measure campaign effects:

Indicator Pre-Op Baseline Post-Op Target Collection Method

Doctrine Reference

Quick-reference doctrinal cards, process phases, legal authorities, and key definitions from FM 3-53 and related publications.

PSYOP Process Phases
PHASE 1
Assess
TAA, IE, commander's guidance
PHASE 2
Design
SPT development, series concept
PHASE 3
Produce
Products created and reviewed
PHASE 4
Disseminate
Delivery via selected media
PHASE 5
Evaluate
MOE collection and assessment
FM 3-53 Key Principles
Truth

PSYOP products must be factually accurate. Deception operations are separate, highly restricted, and require special authority. Inaccurate PSYOP destroys long-term credibility.

Audience Focus

All PSYOP begins with the target audience. TAA drives everything: message, medium, timing, and source selection. One-size-fits-all messaging fails.

Integration

PSYOP must be synchronized with IO, civil affairs, public affairs, and commander's intent. Conflicting messages undermine all operations.

Continuity

PSYOP effects take time. Sustained, consistent messaging over weeks or months is far more effective than sporadic, high-intensity bursts.

Measurability

All PSYOP tasks should have defined MOEs established before execution. If you cannot measure it, you cannot assess it or justify resources.

📚 Doctrine & Reference Library
PRIMARY PSYOP / MISO DOCTRINE
DoD POLICY & DIRECTIVES
TRAINING & EDUCATION
LEGAL & LOAC REFERENCES
OSINT & IE ASSESSMENT TOOLS
Key Definitions
PSYOP / MISO

Psychological Operations (PSYOP) — now formally Military Information Support Operations (MISO): planned operations to convey selected information to foreign audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of foreign governments, organizations, groups, and individuals.

Target Audience (TA)

An individual or group selected for influence. The TA is defined by shared characteristics (demographic, psychographic, behavioral) that make them susceptible to a specific message and relevant to mission objectives.

Supporting PSYOP Task (SPT)

A task assigned to PSYOP forces to support the overall mission. Each SPT specifies: Who (target audience), What (desired behavior), Why (supporting argument), and How (methods/media).

Influence Activity

Any activity intended to affect the perceptions and behavior of target audiences. PSYOP is one type; others include civil affairs, key leader engagement, and public affairs — all must be deconflicted.

Information Environment (IE)

The aggregate of social, cultural, linguistic, psychological, technical, and military variables within which information and human decision-making occur. PSYOP competes within the IE for the target audience's attention and trust.

Legal Authorities Quick Reference
Title 10 USC — Armed Forces

Authorizes the Department of Defense to conduct PSYOP as a military activity. All MISO/PSYOP operations must be authorized under Title 10 and appropriate SecDef/Presidential directives. Operations directed at U.S. persons are prohibited.

Law of Armed Conflict (LOAC)

PSYOP products must comply with LOAC. Prohibited: incitement to violations of IHL, perfidy (falsely claiming protected status), and operations designed to terrorize the civilian population. Truth requirement protects long-term credibility and legal standing.

Smith-Mundt Modernization Act (2012)

Governs information operations aimed at U.S. audiences. PSYOP is restricted to foreign audiences. Domestic blowback risk must be assessed for all products.

Measures of Effectiveness (MOE)

Build, track, and manage MOEs for all PSYOP tasks. MOEs assess whether the desired behavioral or attitudinal change is occurring — distinct from Measures of Performance (MOP) which assess activity completion.

MOE Builder

Indicators (up to 5)
INDICATOR 1
1 / 5 indicators

Generated MOE Card
MOE Card will appear here after generation...
MOE Reference Panel
MOE vs MOP — The Key Doctrinal Distinction
  • MOE (Measure of Effectiveness): Did the desired behavioral or attitudinal change occur in the target audience? Assesses impact.
  • MOP (Measure of Performance): Did we complete the planned activity? Assesses execution — e.g., "1,000 leaflets dropped" is a MOP, not a MOE.

Common error: commanders report MOPs as if they were MOEs. Dropping leaflets does not equal behavior change.

FM 3-53 Guidance on Effectiveness Assessment

FM 3-53 requires MOE collection to begin before operations (baseline) and continue during and after. Assessment is a continuous process, not a post-operation event. PSYOP teams should establish PIRs that support MOE collection as part of initial planning.

Common PSYOP Indicators by Type
  • Attitudinal: Survey results, focus group feedback, KLE reports, sentiment analysis
  • Behavioral: Defection/surrender rates, compliance with curfews/checkpoints, voting patterns, protest activity, recruitment rates
  • Informational: Message recall %, media reach, rumor spread, website visits, flyer return rate
  • Indirect: IED reporting rates, tips to security forces, market activity, population movement
Attribution Caveat

⚠ Behavioral change is rarely attributable solely to PSYOP. Military operations, economic conditions, kinetic events, and other IO lines of effort all influence target audience behavior simultaneously. MOE assessment must account for confounding factors and avoid overclaiming effectiveness.

MOE Tracking Table

Running record of all MOEs for this planning session. Persists in browser localStorage.

MOE Ref SPT Ref MOE Type Desired Behavior Key Indicator Baseline Target Collection Status

Annex P — PSYOP Annex to OPORD

Generate a doctrinal Annex P per FM 3-53. Pulls from TAA, SPT, and MOE data entered in other tabs, or enter manually. Output is formatted for staff submission and commander approval.

Operation Header
Situation
Mission & Execution
Support & Command
Generated Annex P
Complete fields above and click Generate Annex P...
Annex P Format Reference

This builder follows the FM 3-53 Appendix B Annex P format. The 5-paragraph field order is:
1 Situation (enemy/friendly IO, TA summary, assumptions) → 2 Mission (PSYOP mission statement) → 3 Execution (concept, SPTs, series, dissemination, coord instr) → 4 Service Support (logistics/assets) → 5 Command & Signal (chain of command, reporting, comms).
An Assessment Plan (MOEs/MOPs) is appended as paragraph 6 per current PSYOP doctrine.

Classification markings must appear at the top and bottom of every page per AR 380-5. Verify all classification, handling, and dissemination markings with your unit S2/G2 before submission.

Message Scoring

Score a draft PSYOP message against target audience characteristics. Returns 0–100 with dimension breakdowns and improvement recommendations.

Message & Audience Inputs
⟳ Scoring message...
Scoring Results

AI Tools

AI-assisted counter-narrative generation and media channel recommendations.

Counter-Narrative Generator
⟳ Generating counter-narratives...
Media Recommender
⟳ Analyzing media environment...
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